Experiential Activation Design, Content Creation, Branding, Production
Sour Patch Kids faced the challenge of remaining a relevant part of cultural conversations to enhance their connection with consumers.
To address this, we introduced their music sub-brand, The Patch, featuring residences in Brooklyn, Austin, and LA where touring musicians could stay for free. To showcase The Patch's unique experience for fans and consumers, we created The Patch Sessions—a content series that documents intimate performances and interviews with artists staying at each house.